Formulate is, in fact, a lone multi-skilled designer and consultant, Jooles Clements, who has some equally experienced colleagues in a range of fields that he works with and whose expertise he draws on if a particular job - or client - demands it. He doesn’t normally refer to himself as ‘we’, it just sounded weird writing copy for the home page that said “I will this” and “I won’t that”. Because Formulate is a small company it enables us to be very competitively priced and extremely flexible with each project we undertake, whether it is a small design job or large copy writing project.

Jooles has been working as a freelance designer for almost 10 years for a host of different clients both commercial and arts-related. He has also worked extensively within the arts sector as a strategist and consultant. He regularly works for the Arts Council of New Zealand and is the head of Morris Hargreaves McIntyre (MHM) Australian and New Zealand office. MHM is a leading UK research and consultancy company that specialises in audience and visitor research and segmentation for the arts, galleries and museums sector. For more about MHM, consultancy and research please visit the consultancy & research page.